FORM + FUNCTION

Look great and feel great - no more trade-offs. Our mission is to redefine womenswear, using product design principles and innovations in fabric technology.

LESS IS MORE

The modern woman’s wardrobe should be beautiful, functional, and lean. That’s what we aim to deliver, through thoughtful design inspired by the Bauhaus, Dieter Rams, and Minimalism.

HERE TODAY, HERE TOMORROW

A true wardrobe hero is essential - and it lasts. Our pieces are timeless, with modern design and traditional craftsmanship, created by factories that match our commitment to the long term.

FINE EUROPEAN TAILORING

All our pieces are proudly made in Portugal, by skilled crafts men and women. We work with small factories, so we know who makes your shirts. More than 100 years of tailoring expertise is applied to the task at hand.

We have carefully selected teams who are enthused by the challenge of creating a leaner wardrobe, and are dedicated to making sure that every piece earns its place in the world.

WHAT MOVES US

Battling to beat the London commute for years - on bike, bus and train - we felt the pain of always having to choose between speed and style. We believe that where the world is going, we shouldn’t have to make those choices anymore.

Having a vision for the future is part of who we are. While we believe in speed, we don’t believe in fast fashion. We want every piece we make to have purpose, and create impact.

Thanks for joining us.

We like our news like our wardrobes – lean. We’ll only get in touch when we have something worth sharing. As promised, you can claim £10 off your first purchase when you use the code below.

ALL-SIGNED-UP

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